Etymology: derived from Nepal Bhasha (Newari language)
“Gungu” meaning nine and “Thi” meaning gems, thus guthi means nine gems commonly can be referred to Navaratana which is a collection of nine auspicious gems according to Vedic Hindu mythology
According to Wikipedia:“Guthi (Nepal Bhasa: गूठी) is a social organization that used to maintain the social order of Newar society.Presently, most of the guthies are defunct and are vestigial representation of what once was the most powerful social organization of the Newars.”
In simple terms guthi can be defined as a social gathering where people work together for a common cause and a motive of selfless service with equality having no discrimination between the rich and the poor, worthy and unworthy, old and young.
The major concept of guthidotcom is also derived from the concept of guthi. Basically acting as a bridge in between the social and corporate sectors, guthidotcom acts as a catalyst for needs and good deeds.
Guthidotcomis an online CSRmedia/ agency acting as a bridge in-between the corporate sectors and social sectors to deliver added value to both their business and society through effective CSR campaigns and charity strategies.
Our mission can be viewed from two perspectives:
Towards the social sectors:
We help improve specific areas of fundraising, or create new campaigns and programs working closely with charities to help deliver their strategies.
We create a compelling commercial case for support
We identify, research and select the most appropriate corporate partners
We guidesocial sectors to create and present the Perfect Corporate Pitch that will secure those elusive corporate partnerships.
Towards the corporate sectors:
1.Online documentation of CSR activities :Record your progress and keep an eye on CSR activity and report on it. Tell your Stakeholders what you are doing, and keep a track of your progress. We add and harmonize data inputs from government,NGOs, publications and crowd- and social network-based sources.
2. We train and advise organizations of all sizes about Corporate Responsibility, helping them to understand and embed it in their operations. Our training and mentoring services range from short introductory briefings and workshops .We supportCSR coordinators in research, strategic planning, project management, monitoring and sustainability reporting. How you canincorporate a well-thought out CSR strategy for your brand and socialize it.
3. Media: We coordinate with print and visual media on articles about your CSR activities as there’s no need to keep quietabout the good things you are doing. we will beat the drums for you on the causes you support. We have monthly newsletterson Companies CSR efforts being circulated in the corporate world.
4. CSR campaigns: Don’t waste your CSR efforts. A properly designed CSR programwill have positive benefits for marketing. We convert your CSR ambition into a tailor-made CSR strategy that aligns your day-to-day business reality whichreflects your company’s identity.
5. Corporate CSR Ratings
Our ratings are based on one simple formula : 1 participant = 1 daylabor cost ( Rs 1000) = 1 point. We do not documententertainment causes by the companies. However, if the data can be limited, difficult to rate, we present the CSR activity toour panel of judges. Furthermore, it can be difficult to compare without a common framework to compile sources into asingle consistent rating system. We believe that providing these corporate social ratings will increase the transparency of CSRprogress and performance and develop a healthy sense of competition among the corporate sectors.
6. CSR opportunities proposals:
We present interesting and industry related CSR proposals to our corporate clients on a regular basis via emails.
Why do good deeds (CSR)?
New marketing tool
Cost savings and efficiency
Generate increased value for your brand
Increase productivity, margin and market share
Better employees are attracted – and stay with you
If your competitors aren’t already doing it they will be soon.
Potential partners want to work with a sustainable company for wholly practical reasons and to avoid the potential for damaging by bad publicity.
Few words from the Founder:
"We all have a social conscience. We desire to improve the environment around us. Something inside ourselves urges us to contribute, share and help, to do what we can to improve the lives of our fellow-beings. It is this innate desire that impelled me to establish the website Guthidotcom. It is auspicious that my vision for this website resonates closely with my own personal values of honesty, transparency, integrity and truth.
Money making is the only social responsibility of businesses! This statement used to be commonly accepted truth in the old times, but having entered the 21st century, corporate social responsibility has presented a new look. There are many ways to measure a company’s success. In my view, however, a truly successful company is one that finds a way to return some of its rewards to the communities in which it operates. I feel a company cannot consider itself truly successful unless it makes an active effort to give back. But more importantly, we believe that all our commercial activities should be balanced with compassionate actions to make the world a better place for future generations.
CSR efforts are critical for any company that asks for the trust of society.CSR is not a destination but a journey: Each step can take you in the right direction, no matter how small or large that step may be. Our aim through this website is to chronicle the journey, allowing others to learn from our successes and our frustrations, as we believe that we should lead by example. By embracing the values of CSR, the private sector can send a strong signal to the global market that we are ensuring our commitments to society.
It’s my hope that we can set an example to other companies by demonstrating that these contributions will actually create a very well-rounded company profile in which both management and staff can take great pride.
At Guthidotcom, we have always tried to maintain a broad perspective on our role in society. But we do not simply collect data, we also use what we learn to enhance lifestyles and contribute to happiness in society
As a relatively young CSR agency, Guthidotcom is already moving towards the right direction and has made progress largely due to the commitment of the people and conservation partners who have come to give nature a helping hand.
It needs to be especially mentioned that innovative ideas for human development are not realized until prescribed systems are not applied. What is needed are new voices and a new perspective that can challenge the status quo.
For my part, I pledge to motivate all our corporate partners to pursue greater individual awareness and self-control in regards to our social responsibilities.
Please join us as we chart a new path forward. We look forward to your valuable advice, guidance, and indulgence to enable us to institutionalize accountability of CSR within our institutions, in our endeavors, and the larger objectives for social deeds.
NilsarswotiMarg, ward number 2 ,lazimpat, Kathmandu, Nepal